Why India’s Olympic stars fail to dazzle on brand endorsement pitch | Expert Views
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Paris : The bronze medalists Manu Bhaker & Sarabjot Singh of India pose pose during the medal ceremony for the 10m Air Pistol Mixed Team event of the Shooting in the Paris 2024 Olympic in Chateauroux, France, 30 July 2024.(Photo: PTI)
Earlier this week, Coca-Cola signed Paris Olympics medals winner Manu Bhaker for Rs 1.5 crore for a one-year endorsement deal for Thums Up. So far, Bhaker had just one endorsement deal — with Performax, ostensibly at Rs 25 lakhs. According to IOS, her handlers, they have received over 40 enquiries and are likely to soon close at least half-a-dozen endorsements on behalf of the double bronze medallist. Good for her!
Neeraj Chopra fell short of gold at Paris this time. But his gold at Tokyo three years ago had opened the endorsement floodgates for the javelin champion
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