itemscope itemtype="http://schema.org/WebSite"> 3,000 registered senders have whitelisted more than 70,000 links with Trai | Economy & Policy News - Best Freelancing Services

3,000 registered senders have whitelisted more than 70,000 links with Trai | Economy & Policy News

3,000 registered senders have whitelisted more than 70,000 links with Trai | Economy & Policy News


While over 3,000 registered senders have complied with Trai’s requirement by whitelisting more than 70,000 links, many are yet to comply with the order, days before the mandatory norms are set to go into effect from October 1, Trai officials said. As a result, the order may be postponed yet again by 30 days, Trai officials indicated to Business Standard on Wednesday.


The telecom regulator had mandated the whitelisting, or registration, of internet links, Android application packages (APKs), and call-back numbers sent through text messages, by September 1, which was extended by a month. A URL is essentially the link for a website, or the address of a unique resource on the internet, while an APK is an executable file that contains all the data needed to install and run an Android app.

 


On Thursday, Trai again asked the Joint Committee of Regulators (JCOR), which includes the Reserve Bank of India (RBI), various sector regulators, and government agencies, to implement the mandatory whitelisting by October 1.


The decision is expected to have a major impact on curbing spam and potential frauds, given that many users unknowingly click on links that act as phishing tools for data hackers. However, it has also sparked concerns that customers of banks, financial institutions, and e-commerce companies may face interruptions in receiving service and transactional messages, especially One-Time Passwords (OTPs).


At present, the telcos get the headers and the templates from the businesses. However, now they will also require the content to be submitted. This will then be verified by the telcos and only then will it be sent to the customers.

First Published: Sep 26 2024 | 7:08 PM IST

Hi, I'm Sneha Raithatha, the founder of Best Freelancing Services—a dynamic platform where creativity meets strategy. With years of hands-on experience in digital marketing, content creation, book publishing, and press release distribution, I’ve helped 1000+ clients turn their ideas into impactful digital realities. From writing compelling articles and ghostwriting books to designing brand identities and building SEO-optimized websites, I bring a blend of creativity, precision, and purpose to everything I do. I’ve also assisted over 20+ authors in publishing and marketing their books successfully, ensuring their voices reach the right readers. Driven by a deep love for storytelling and strategic thinking, I believe in delivering quality work that not only meets but exceeds client expectations. My work has been featured on platforms like USA Today TV, Times of India, Midday, Outlook, Deccan Herald, and many more. When I’m not working on client projects, you’ll find me experimenting with YouTube content, mentoring budding freelancers, or exploring how tech and creativity intersect to build powerful digital brands.

Verified by MonsterInsights