itemscope itemtype="http://schema.org/WebSite"> Festival season sales kick off to record-breaking start for e-com majors | Company News - Best Freelancing Services

Festival season sales kick off to record-breaking start for e-com majors | Company News

Business , , ,

Festival season sales kick off to record-breaking start for e-com majors | Company News

2 min read Last Updated : Sep 30 2024 | 11:41 PM IST


The festival season has kicked off to a record-breaking start for e-commerce majors like Amazon, Meesho, and Myntra, with these companies recording their best-ever performance across key metrics like customer visits, orders placed, and delivery speed.

Amazon’s Great Indian Festival sale:

Click here to connect with us on WhatsApp


  • Witnessed a record 11 crore customer visits in the first 48 hours, with 80% coming from tier-2 and smaller towns.


  • The highest number of Prime members ever shopped across multiple categories, purchasing 8X more in the first 24 hours of Prime Early Access than business-as-usual (BAU).


  • More than 300,000 products, including apparel, smartphones, beauty, everyday essentials, and more, delivered within the same day or next day.


  • SMBs sold over 1,500 units every minute during the first 48 hours, with over 8,000 sellers surpassing Rs 100,000 in sales.


  • More than 65% of sellers who received an order were from tier-2 and tier-3 cities.


  • EMI drove upgrades, with 1 out of every 5 purchases being made with EMI and 4 out of 5 being No Cost EMI.

     


Meesho’s Mega Blockbuster sale:

 


  • Reported a 100% increase in Day 1 orders compared to last year.


  • Nearly 6.5 crore customers visited the platform on Day 1.


  • Surpassed daily orders by more than 3X.


  • Saw an average of 506 kurtis, 376 sarees, and 360 kids’ wear items sold every minute!


  • Witnessed approximately 1.5 crore app downloads in the lead-up to the sale.


  • Meesho Mall saw approximately 2.5X growth in orders compared to last year.

     


Myntra’s Big Fashion Festival sale:


  • Recorded 120 million visitors during early access and Day 1.


  • Witnessed 15X new users over BAU joining Myntra, and a 2X spike in orders per minute at peak over last year in the opening hour.


  • Recorded a 4X rise in orders over BAU on the opening day, along with 5.5X more Insiders (members of Myntra’s loyalty programme) over BAU during the first 2 hours of early access.


  • Customers shopped 700 T-shirts, 420 jeans, 330 pairs of shoes, and 100 lipsticks per minute in the first hour.


  • Beauty & Personal Care and Sports Footwear recorded over 50% rise in demand, while Home and Wearables recorded over 100% rise compared to last year.

First Published: Sep 30 2024 | 11:41 PM IST

facebookShare on Facebook
TwitterPost on X
FollowFollow us
PinterestSave
Tag
bestfreelancingservices.in

Hi, I'm Sneha Raithatha, the founder of Best Freelancing Services—a dynamic platform where creativity meets strategy. With years of hands-on experience in digital marketing, content creation, book publishing, and press release distribution, I’ve helped 1000+ clients turn their ideas into impactful digital realities. From writing compelling articles and ghostwriting books to designing brand identities and building SEO-optimized websites, I bring a blend of creativity, precision, and purpose to everything I do. I’ve also assisted over 20+ authors in publishing and marketing their books successfully, ensuring their voices reach the right readers. Driven by a deep love for storytelling and strategic thinking, I believe in delivering quality work that not only meets but exceeds client expectations. My work has been featured on platforms like USA Today TV, Times of India, Midday, Outlook, Deccan Herald, and many more. When I’m not working on client projects, you’ll find me experimenting with YouTube content, mentoring budding freelancers, or exploring how tech and creativity intersect to build powerful digital brands.

view all posts

Related Posts

You May Have Missed

Verified by MonsterInsights