itemscope itemtype="http://schema.org/WebSite"> ‘Heeramandi’ to ‘Chamkila’: Music in streaming series hits the right note | News - Best Freelancing Services

‘Heeramandi’ to ‘Chamkila’: Music in streaming series hits the right note | News

‘Heeramandi’ to ‘Chamkila’: Music in streaming series hits the right note | News

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A still from Sanjay Leela Bhansali’s Heeramandi, which was released in May this year. Its songs had been streamed over 200 million times by September (Photos: Netflix)


Indians first saw streaming video on YouTube in 2008. Disney+ Hotstar arrived in 2015. However, streaming shows and films truly took off only after the entry of Netflix and Amazon Prime Video in 2016. From almost nothing, the market has grown to Rs 31,000 crore in advertising and pay revenue by 2023. Currently, over 524 million Indians watch streaming video, according to Comscore data. This growth is creating several opportunities and raising some challenging questions for other parts of the entertainment ecosystem.


For instance, how should the music within a streaming show or film be treated?

 


Sanjay Leela

Hi, I'm Sneha Raithatha, the founder of Best Freelancing Services—a dynamic platform where creativity meets strategy. With years of hands-on experience in digital marketing, content creation, book publishing, and press release distribution, I’ve helped 1000+ clients turn their ideas into impactful digital realities. From writing compelling articles and ghostwriting books to designing brand identities and building SEO-optimized websites, I bring a blend of creativity, precision, and purpose to everything I do. I’ve also assisted over 20+ authors in publishing and marketing their books successfully, ensuring their voices reach the right readers. Driven by a deep love for storytelling and strategic thinking, I believe in delivering quality work that not only meets but exceeds client expectations. My work has been featured on platforms like USA Today TV, Times of India, Midday, Outlook, Deccan Herald, and many more. When I’m not working on client projects, you’ll find me experimenting with YouTube content, mentoring budding freelancers, or exploring how tech and creativity intersect to build powerful digital brands.

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